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Editorial voice
Writing that feels emotionally precise, memorable, and save-worthy — from magazine copy to blog essays to weekly letters.
L&M
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Deepanshi ✦
Founder-editor of L&M
The Founder
It’s time to build a world that feels like her.
I’m Deepanshi — a BITS Pilani graduate, published poetry author, and the founder-editor behind Lipsticks & Martinis.
L&M exists for the girl who wants more from life than being told to work harder, glow up faster, or fix herself in six steps. She wants beauty, structure, taste, softness, and self-respect — all in the same world.
So I built a magazine, a ritual ecosystem, and a brand universe that feels like an elder sister with better taste and better timing.
What L&M really is: a soft but strategic universe for girls becoming women — one issue, one ritual, one recommendation, one reset at a time.
✦ Founder Story
✦ Why L&M Exists
✦ The L&M Girl
✦ The Poetry Book
✦ A World Built With Taste
✦ Founder Story
✦ Why L&M Exists
Why this exists
Helping her get closer to the woman she already feels becoming.
L&M was built from a very specific ache: the feeling of wanting your life to feel prettier, calmer, more structured, more deliberate — but not finding a space that treated those desires with seriousness.
Most spaces either become too clinical, too self-help coded, too productivity obsessed, or too shallow to hold any real emotional depth. L&M sits in the middle. It is editorial, useful, emotionally intelligent, and aesthetically intentional.
It is free because not every beautiful thing should begin with a paywall. First, she should be met. Then, if she stays, she can choose what part of the world she wants more of.
Read the L&M story →1
Poetry book published
22
Years old
01
Issue launched
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Things romanticised
The L&M Girl
She wants more than advice.
She is 18–26. She grew up on Pinterest and Tumblr, watches Gossip Girl for the aesthetic, saves things she wants to become, and craves a life that feels as thoughtful as it looks.
She doesn’t need another platform talking down to her.
L&M is that sister who gets it.
Before L&M, there was—
The poetry. The late-night voice. The first version of the world.
Before I built a magazine, I published a poetry book. It came from the same place L&M comes from now: overthinking, emotional honesty, softness, self-observation, and the urge to turn feeling into something beautiful and shareable.
The magazine is bigger and more strategic. But the voice — the part that wants girls to feel seen — started there.
What I bring to L&M
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Visual world-building
An eye for feminine design direction, hierarchy, mood, and cohesive digital experiences that feel premium and ownable.
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Founder thinking
Not just aesthetics — positioning, storytelling, curation, and the ability to turn taste into a complete brand world.
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Proof through making
L&M itself is the proof: a magazine, a website ecosystem, content systems, and a universe being built piece by piece.